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Branding is essential and fundamental to any business in today's competitive marketplace. Building your brand can add incredible value to your business. Your brand should reflect the personality of your business as well as its core values.

How your business is perceived will depend on the effort you put into your marketing communication. Branding helps distinguish you from your competitors and helps to convey a uniform quality, credibility and experience. It is worth remembering that as the battle for new customers builds over time your brand will often be the part of your marketing and promotion that helps you win and retain customers for the long term.